Three Reasons Why Tiffany & Co Is So Iconic

Few brands can claim mythic status, but Tiffany & Co makes it look easy. So embedded into the fabric of New York City – you can’t have one without the other – its name tells a story of American ingenuity, beauty and innovation, while its hallmark robin’s-egg blue needs no logo to identify its provenance. From the creation of its iconic Tiffany® Setting engagement rings to the endless creativity of its Blue Book high-jewellery collections, here’s why Tiffany & Co will always be the crown jewel of the Big Apple and beyond.

Its Diamond Expertise is Unrivalled

There’s good reason why Tiffany & Co is synonymous with diamonds. The house owes its very existence to these sparkling gems – in 1848, founder Charles Lewis Tiffany purchased his first diamonds from fleeing French aristocrats, pre-empting a frenzied demand from America’s newly wealthy citizens. Fresh off its success, the brand went on to create the signature Tiffany® Setting in 1886, now representative of the quintessential engagement ring. Its six-pronged design was the first to lift the diamond off the band, marking a definitive change from older, more elaborate styles. It is famed, too, for its exacting standards. Only 0.04% of the world’s gem-grade diamonds prove worthy of a little blue box, and all Tiffany & Co round-brilliant engagement cuts are rated triple excellent – the highest possible grade – promising incomparable sparkle. Most importantly, the house leads the way in diamond traceability and responsible sourcing, becoming the first global fine jeweller to disclose the full journey its new diamonds make from mine to boutique.

It Has Created Countless Icons

TIFFANY LOCK
TIFFANY LOCK
Specially designed to be genderless, the Tiffany Lock modernises a symbol that can be traced back through the house’s 187-year history – the padlock. Symbolising special bonds and connections, the bangle design is a feat of Tiffany & Co engineering and artisanship, featuring an innovative swivelling mechanism.
TIFFANY T
TIFFANY T
A contemporary icon since 2014, the Tiffany T has become one of the jeweller’s most recognisable collections – reaching cult status among the world’s most stylish women. Marked by a simple T motif that reinterprets a house code from the 1980s, its timeless appearance appeals to minimalists on the lookout for a lifelong investment.
TIFFANY HARDWEAR
TIFFANY HARDWEAR
Channelling the bold energy and architecture of New York City, Tiffany & Co explored its archives for the HardWear collection, finding a unisex bracelet from 1971 to inspire the design. Utilitarian gauge links play with tension, proportion and balance across chunky bracelets, necklaces and more.
TIFFANY KNOT
TIFFANY KNOT
A tribute to the strength and resilience of the Big Apple and its residents, the Tiffany Knot once again pays homage to the city’s architecture – this time, inspired by chain-link fences to create an edgier kind of elegance. Entwined ends come together to form a knot, intended to symbolise a powerful connection between two people.

It Constantly Innovates

From unearthing the world’s most exquisite stones to bringing them to life in unique designs, Tiffany & Co has never stood still in its 180 years. The introduction of many coloured gemstones such as tanzanite, tsavorite and morganite can be owed to the American house, who was the first to use them in jewellery design – a legacy which continues today with its annual high-jewellery collection. Anticipated every year, the Blue Book showcase represents the pinnacle of Tiffany & Co craftsmanship, artistry and rare-stone repertoire, fuelled by a desire to push boundaries.

Discover the Blue Book collection, alongside more of the rarest and most precious Tiffany & Co creations, at the Tiffany High Jewellery Boutique in Fine Jewellery on the Ground Floor. It's a dazzling homage to the visionary creations of Jean Schlumberger, chief artistic officer Nathalie Verdeille and the countless other Tiffany & Co jewellery designers that have left a glittering trail through American history.

Tiffany & Co at Harrods

Home to two exceptional boutiques and the iconic Tiffany Blue Box Cafe, a trip to Knightsbridge offers a dazzling glimpse into the world of Tiffany & Co.

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Restaurants

The Tiffany Blue Box Cafe

Ever dreamt of breakfast at Tiffany’s? Now, modern-day Holly Golightlys can immerse themselves in the jeweller’s world at this stunning eatery on the Lower Ground Floor – serving the finest cuisine from breakfast to high tea.

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