4 Key Denim Trends to Know in 2024

Hot on the (spurred) heels of Beyoncé’s Cowboy Carter era, the Wild-West aesthetic has found itself at the centre of this summer’s zeitgeist – with denim leading the charge. For all things Americana, Los Angeles brand Mother knows best. The brand’s Tycoon shirt riffs on Western hallmarks with pointed yokes and pearlescent snap-button pockets, while signature graphic tees play on retro American motifs. Double denim is a cowboy’s bread and butter, so look to the loose-fit Tune Up Maven jeans for a 21st-century take, or lean into the aesthetic with a horseshoe or bootcut shape – the perfect partner to a Cuban heel. Yeehaw!

Sitting pretty with the Western trend, wearing head-to-toe denim turns a wardrobe staple into a modern style statement. For summer 2024, it reaches peak chic thanks to brands like Haikure. Relaunched in 2021, the Italian label puts denim at the apex of its fashion-forward agenda. From two-tone all-in-ones like the Tilda jumpsuit to its bestselling Bethany jeans and trending ‘jorts’ (read: jean shorts) that team to perfection with denim shirts and waistcoats, outfits like these make it easier than ever to take double denim into new realms of elevated yet effortless style.

Though lauded as the cool-casual wardrobe hero, denim can also be extra. Studding via The Great (coming soon), rag & bone rhinestone sparkles and crystal embellishments by way of Area NYC – which shot to fame after being spotted on Taylor Swift – exemplify the accoutrements that turn denim into a fabric that works hard, but plays harder. Your jeans-and-a-nice-top outfit formula just reached the next level.

Fashions fade, denim jackets are eternal. Mythologised by innumerable style icons over the years, the blueprint has come a long way since its Steve McQueen days – yet there remains a sense of timelessness to a denim jacket that few items can claim. Alongside the classic trucker shape for 2024 come oversized fits via Khaite and Ganni, workwear-inspired styles at Loewe and Anine Bing, shackets at Magda Butrym and more. Who says you can’t reinvent the wheel?