Amiri

From basement to the brand bolstered by a blend of streetwear and LA skate culture, AMIRI’s journey to the fore of fashion’s consciousness is one of speed and international acclaim. Cast your mind to 2014: founder Mike Amiri, along with a tailor who once constructed garments for rock stars, started dropping one-off, customised jackets on social media – it was this, followed by luxurious fabrics distressed via shotgun in the middle of the desert, that caught the world’s attention. Looking to channel the designer's rock 'n' roll mood that prevails to this day? A pair of beaten AMIRI jeans should do the trick. Or kick up the nostalgic glamour by throwing on a slouchy AMIRI T-shirt, Bone Runners and logo hoodie.