Moncler x Lulu Li Project
Brioni Mens Aftershave
A man's fragrance is just as imperative as his ensemble, so be sure to turn to our collection of men's aftershaves, perfumes and colognes for a signature that feels heaven-scent. As for the best aftershave, the decision is too singular for anyone else to make, but the likes of Creed, TOM FORD and Montblanc have been satisfying the needs of fragrance aficionados across the globe for decades. For a fail-safe option, DIOR's Sauvage aftershave – a brand favourite ever since its inception in 1966 – is guaranteed to start every day on the right fragrance note, while Armani’s aftershave Code is renowned for its loved-by-all notes.
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AW23
A Relaxed Approach
AW23
A Relaxed Approach
This season, the nonchalant elegance that characterises Norbert Stumpfl’s approach to design extends far beyond impeccable Italian tailoring. Expect unfussy selvedge denim and ultra-luxe knitwear, translated into workwear-inspired silhouettes for the modern gentleman.
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Made in Italy
From Abruzzo With Love
Made in Italy
From Abruzzo With Love
In 1959, Brioni opened an atelier in the Italian town of Penne, Abruzzo. The hope? To revolutionise tailoring while maintaining traditional standards of craftsmanship. That same atelier continues to operate today; when creative director Norbert Stumpfl first visited, it gave him goosebumps. “There were no machines,” Stumpfl tells us. “Just the quiet beauty of expert tailors working by hand.”
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On the Red Carpet
A-List Appeal
On the Red Carpet
A-List Appeal
Traditional tailoring codes, a quiet sense of modernity and just a touch of swagger – it’s easy to see why Brioni would appeal to Hollywood’s leading men. Brad Pitt, Drake and Leonardo DiCaprio are among the long list of stars to give Brioni their seal of approval, proving that the best style statements are those underpinned by quality and elegance.
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Sprezzatura
Lessons in Elegance
Sprezzatura
Lessons in Elegance
With a design philosophy firmly rooted in Roman sartorial heritage, Brioni has always adhered to the art of sprezzatura – a uniquely Italian concept that describes a certain nonchalant elegance. As Norbert Stumpfl puts it, sprezzatura is “a way of dressing that is based on the formal look, but where the traditional codes are broken to create a more effortless outfit.”