De Beers Jewellers Fine Bracelets

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Forever Together
A Diamond Revolution
Forever Together
A Diamond Revolution
The slogan that revolutionised the diamond industry, ‘A Diamond is Forever’ has been used in every De Beers campaign since it was first conceived in 1947. Those four little words solidified the link between the precious stones and eternal romance, revolutionising the diamond industry. Suddenly, diamonds became the first choice for those in love – and have been ever since.
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True Brilliant
A Cut Above
True Brilliant
A Cut Above
De Beers’ diamond experts are unforgiving in their standards; only the very finest stones will pass their specially developed selection process. The perfect diamond, they say, has three elements: Fire (the light it reflects), Life (how it sparkles), and Brilliance (transparency and brightness). Scoring perfectly in all three, True Brilliant round diamonds are the finest in the world.
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Triple Threat
Diamond Legends
Triple Threat
Diamond Legends
In a trio of De Beers legends, there’s the 203.04-carat Millennium Star, which took over three years to cut, and the 273.85-carat Centenary Diamond, released to celebrate De Beers 100th birthday. Finally, there’s the 14.62-carat Oppenheimer Blue, which feels particularly special when you consider how impossibly rare it is to find a blue diamond; they account for just 0.0001% of the world’s diamonds.
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At Harrods
Inside the Boutique
At Harrods
Inside the Boutique
Enter the De Beers boutique at Harrods and prepare to be taken on an enlightening journey that takes in everything from rough, natural diamonds to an array of exquisite finished pieces. Be guided through the house’s remarkable collections, and discover the iconic fancy-coloured diamonds that mark key moments in the house’s heritage.
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