Graff

Revered for the incomparable quality of its diamonds and rare gemstones, Graff is synonymous with precision and excellence. Dedicated to creating flawless, one-of-a-kind jewels and watches, its strive for perfection is crystal clear – one look at the Graff Diamonds Hallucination, a historic vision of masterful craftsmanship still held in high regard to this day, will serve as proof. It’s this expertise the brand continues to build upon, counting royals and red-carpet celebrities as fans for over six decades. It all began with Laurence Graff over half a century ago; he set the precedent for Graff jewellery, personally selecting every stone in its collections, from Graff rings to necklaces. Today, his son Francois Graff champions the same tradition: Graff diamond jewellery is still unrivalled in terms of colour, cut and clarity, with pieces maintaining, and in some instances, increasing in value due to their unique beauty and exceptional artistry. With heirloom-worthy treasures in mind, why not invest in a pair of Graff earrings or a Graff Butterfly bracelet for your collection?

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Rare and Radiant
High Jewellery
Rare and Radiant
High Jewellery
The excellence of Graff isn’t by chance, but rather a meticulous intention that sees generations of the House preside over each step of a jewel’s journey. From sourcing to crafting, the brand’s devotion to detail means every high jewellery creation is intricately articulated; the colour, cut and clarity of the gemstones are unrivalled, while precious metals are always used to masterfully house them.
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Extraordinary Brand Signatures
Iconic Collections
Extraordinary Brand Signatures
Iconic Collections
From the transformative power of the Butterfly to the nostalgic elegance of Tilda’s Bow, Graff’s fine jewellery collections perfectly capture its penchant for innovation, creativity and craftsmanship. Exceptionally multifaceted, each sought-after signature performs a part in the House’s play, portraying the importance of idiosyncrasy through distinctive designs, unique materials and remarkable gemstones.
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The Greatest Love Story
Bridal and Engagement
The Greatest Love Story
Bridal and Engagement
A desire for impeccable diamonds is a driving force in Graff’s London atelier; the passion is born from an innate appreciation for the natural beauty of precious stones and the way each evokes love, light and joy. Its bridal collections – comprising solitaire rings, wedding bands, necklaces, pendants, earrings and bracelets – solidify this unfaltering link between jewels and everlasting romance.
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Six Decades of Superiority
The House
Six Decades of Superiority
The House
Graff has been dedicated to discovering and transforming the world’s rarest gemstones into spectacular pieces of jewellery for over half a century. Crafted by master artisans who employ the same precision and flawless attention to detail that was set by Laurence Graff, every incomparable jewel is considered a part of the brand’s legacy – each a future heirloom with a story to tell.