AW24 Favourites
Max Mara
Max Mara calls to mind elegance and excellence, and though its signature silhouettes may favour simplicity, there’s a delicate interplay of Italian and Britannic styles at work under creative director Ian Griffiths’s charge. A Max Mara teddy coat – the pinnacle of all Max Mara coats – is the definition of glamour. And no outfit that involves this, plus wide-leg trousers and a Max Mara bag, will ever falter for the self-made professionals that the House dresses. While its collections famously favour camel tones and wear-forever neutrals, there are punchy prints to be found on T-shirts and silk dresses – just the accent to peek beneath the label’s iconic outerwear.
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1OUTERWEAR
ICON STATUS
OUTERWEAR
ICON STATUS
The coat is the jewel in Max Mara’s crown; versatile and so very covetable, these outerwear heroes include the ubiquitous Teddy Bear, Ludmilla, 101801 and Manuela designs seen on fashion editors, models and self-made moguls. Fit and fabric are of the utmost importance and colours are, naturally, the very best of the neutral spectrum – how better to transcend the seasons?
Shop Coats![CameLuxe]()
2Autumn/Winter 2024
Letters to Colette
Autumn/Winter 2024
Letters to Colette
French author Colette – a feminist icon of the Belle Époque – serves as inspiration for an Autumn/Winter collection that leans into the silhouettes of the 1910s. A heavy focus on outerwear is nothing new for Max Mara, with officer coats, cabans and oversized menswear styles leading the charge, but the look is softened with slip dresses, figure-skimming knits and feminine tailoring.
Shop Womenswear![The Whitney Bag]()
3Perfect Complement
Bountiful Bags
Perfect Complement
Bountiful Bags
Marrying quality materials with swoon-worthy details, Max Mara’s bags embody the spirit and soul of the brand. Powered by classic craftsmanship and innovation, each design emulates the refinement already wielded by the ready-to-wear collection – leather clutches celebrate skilful artisans, while shoulder styles in eco-friendly fabrics conquer the heart of the contemporary lover.
Shop Bags![Powerful Women]()
4The Brand
Powerful Women
The Brand
Powerful Women
Max Mara set out to dress confident women in Italian luxury – a goal as uncomplicated as the clothes that grace its catwalks. Elegance, quality and timelessness are at the heart of the brand's aesthetic, and what Achille Maramotti began in 1951, creative director Ian Griffiths continues to cultivate for a clientele of powerful professionals. It’s no wonder, then, that its sharp suiting, contemporary accessories and evergreen coats are best in class.
