Staud

Originating from founder Sarah Staudinger's frustration at a lack of flattering options available online, the launch of Staud in 2015 saw the designer's dreams transformed into reality with the help of partner George Augusto. Now a fresh name seen across Fashion Week, the LA-based label has become a favourite among the likes of Alexa Chung and Emily Ratajkowski with its coveted collection of handbags. With unique silhouettes such as lanterns and accordions inspiring pieces within its repertoire, it is the bag-in-a-bag designs, including the Shirley totes and Bisset bucket bags, which are two of the most popular styles. Revolutionising long-lasting logomania trends with more understated aesthetics, Staud uses PVC, netting and leather grids to form the eye-catching shells of its atypical offerings