Living Proof

Haircare with a difference, the brains behind Living Proof are dedicated problem solvers tackling the toughest beauty challenges with science and patented technologies. Founded by a collective of hair stylists, investors and Massachusetts Institute of Technology professors – including leaders in cancer research and surgery – the result is a cult haircare line free from silicones, parabens and phthalates. Developing 20 patents (with more pending) and over 50 award-winning products, Living Proof seeks to solve the haircare concerns that industry leaders only mask with their silicone-heavy products. Always results-driven, customers are the ‘Living Proof’ of each formula's efficacy, putting the technology behind the cruelty-free brand’s scalp treatments, targeted shampoo and conditioner collections and unique styling products into practice every day.