OLAPLEX Hair Masks

Sun, sweat and sea take quite the toll on our hair over time, so having a mask regime down to a fine art is key. The only tricky part? Knowing where to start. We suggest heading straight to the top with premium players you can trust, like Christophe Robin, Shu Uemura and Oribe, or honing in on a particular woe with a dedicated collection; for example, Kérastase’s Discipline series is committed to defining curls and smoothing frizz, while Aveda’s Botanical Repair line has a one-formula-fits-all approach that coats unruly locks in some much-needed TLC. And of course, we couldn’t talk haircare without touching on Olaplex’s 0, 3 and 8 treatments – they’re viral sensations for a reason.