Simone Perele

Established by corset maker Simone Pérèle in 1948, this luxury lingerie brand prides itself on ladylike and sultry designs that offer support and comfort. Redefining the logistics of underwear, the brand supported the move from garments intended to shape and replaced with those that accented femininity. Through the decades, alternatives ranging from the iconic cone bras to moulded and second skin pieces were created, all of which offered elegance as well as practicality. Today, Simone Pérèle is still family-run and stays true to its glamorously Gallic roots. Perfect for underpinning any occasion, the French label excels in sumptuous silks, chiffons and lace and brings a variety of bra styles and fits with thongs, tangas, briefs and boyshorts to match.